ABOUT

PRECISE BY NATURE . STRATEGIC BY TRADE . NEVER TEMPLATED .

.experience

5 years

.location

India

.gigs / jobs

Available

.hello

Brand designer and strategist with 5+ years of experience working at the intersection of business goals and brand identity. I translate where a business wants to go into what a brand should look, sound, and stand for - built on strategy.

Currently upskilling into Product Design to understand how things work, along with how they look, feel and talk.

.work experience

2024 - Present

Zepto

Creative Design - Manager II

Responsible for the creative output and strategic direction of Zepto's private label brands across packaging and GTM. Was responsible for in-app visuals for Zepto Cafe. Worked across the business with a close understanding of P&L and market dynamics, ensuring design decisions were rooted in commercial thinking as much as craft.

2024 - Present

Zepto

Creative Design - Manager II

2023 - 2024

Unacademy

Visual Designer

Owned creative execution across high value campaigns, daily communications, and large-scale promotional events, including on-ground quality control, and screen management during live events. Worked across the full lifecycle from brief to final output.

2023 - 2024

Unacademy

Visual Designer

2022- 2023

Ebani Advt.

Sr. Visual Designer

Part of the core team that established a new branding vertical. Took ownership of brand identity development for the agency end-to-end, while contributing to client relationships, business development, and building the creative team.

2022- 2023

Ebani Advt.

Sr. Visual Designer

2021 - 2022

Moshi Moshi

Brand Designer

Developed brand identities, packaging systems, and communication strategies across categories, grounded in research and built to be strategically sound, not just visually coherent.

2021 - 2022

Moshi Moshi

Brand Designer

Developed brand identities, packaging systems, and communication strategies across categories, grounded in research and built to be strategically sound, not just visually coherent.

.stack